Amazon Rufus is already
deciding what your buyers see.
Most brands have no idea — and they're losing sales because of it.
We show you exactly what Rufus says about your brand... and exactly how to fix the gaps so you get recommended more and sell more.
Remember when Amazon SEO changed everything?
Brands that optimized early for A9/A10 saw 5–10× sales growth. Rufus is the next seismic shift — and it's happening now.
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🚀
18–42% monthly sales lift in tested categories
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📦
Higher ranking in conversational searches
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💰
First-mover advantage before 25–35% of all searches go through Rufus
Amazon Rufus adoption signals and Rufus Insights early access
250M+
shoppers have already used Rufus this year
Rufus is moving from experiment to discovery channel. These signals show how quickly shoppers are adopting it — and why brands need to treat it like a real source of demand.
Stay ahead of the curve and be the brand that Rufus recommends first!
Free beta access for limited sellers
Monthly adoption is climbing fast as more shoppers start their journeys with AI assistance.
Engagement is compounding as shoppers ask more follow-up questions before they buy.
Customers who use Rufus while shopping convert at materially higher rates.
Incremental sales driven as Rufus becomes a measurable source of demand.
Common questions about Rufus Insights
Quick answers about beta access, who Rufus Insights is for, and why Rufus visibility matters.
What is Rufus Insights?
Rufus Insights is a forthcoming HowManyExtension tool built for Amazon brands, sellers, aggregators, and agencies. It helps teams see how Amazon Rufus describes their brand and products, where they rank against competitors in AI-assisted shopping results, and what to improve to boost visibility, rank higher, and drive more sales.
Why does Amazon Rufus matter for brands?
As shoppers use conversational AI to discover and compare products, Amazon Rufus can influence which products, brands, and answers buyers see first. That makes Rufus visibility part of modern Amazon discoverability, not just traditional marketplace SEO.
Who should join the waitlist?
Rufus Insights is built for Amazon brands, sellers, aggregators, and agencies that want a clearer view of how Amazon Rufus describes products and brands during AI-assisted shopping journeys. If that fits your team, the waitlist is the best way to get beta-testing updates and early access news.
What do I get when I join the waitlist?
You get notified about beta access, launch updates, and early product announcements for Rufus Insights. This page also positions the waitlist around limited free beta access for selected sellers.
When is Rufus Insights launching?
Rufus Insights beta testing launches in Q2 2026, and the waitlist is open now for early access updates.